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RESEARCH

Evidence of performance

Roy Morgan Research
(2014)

Logo of the Roy Morgan research company

Roy Morgan Research is one of Australia’s leading market research companies based in Melbourne, with an annual turnover of more than AU$40 million.

Points to Note

Roy Morgan Research revealed in a 2014 study that:

  • 93% of Australians are aware of Phone Words and
    the concept of alpha numeric dialling
  • Phone Word usage has more than doubled since 2006

D&M Research
(2006)

D & M Research logo

D&M Research are an Australian based research company who have worked with organisations such as Red Bull, Woolworths and various Governments.

Points to Note

In their 2008 research paper, D&M Research found that:

  • Word of mouth advertising had the highest Phone Word
    recall at 93%
  • 87% of 1200 people surveyed prefer Phone Words
    over Phone numbers
  • Overall their research concluded that Phone Words were
    5.5 times more memorable than Phone numbers